Nabisco brand Honey Maid has become a strong supporter of the LGBT equality movement and it doesn’t look like they’ll be slowing down any time soon.
What started as an effort to showcase the diversity of today’s families has spun into a full fledged campaign supporting the LGBT community. Honey Maid published the following tweets voicing their support:
— Honey Maid (@HoneyMaidSnacks) June 5, 2014
Pride is family. #Pridemonth
— Honey Maid (@HoneyMaidSnacks) June 9, 2014
It all started back in March when the brand released commercials that portrayed gay parents among straight ones. After the ads received large amounts of feedback and press, Honey Maid released a video utilizing the responses, both positive and negative. The brilliant concept shows the overwhelming support for the LGBT community while criticizing their detractors with class.
Corporate support for the LGBT movement is growing steadily and promises to be a major factor in achieving equality.